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By Brittianie Le’Anne Valentena on Oct 6, 2023
Creating a budget-friendly video marketing strategy on YouTube can be a powerful way for small businesses to reach their target audience, increase brand awareness, and drive sales. While YouTube is a platform with enormous potential, it’s important to approach it strategically, especially when working with limited resources. In this comprehensive guide, we’ll explore how small […]
By Regina Malloy on Sep 29, 2023
Our last article, 8 Compelling Reasons to Run Online Flash Sales, we explained why flash sales are an effective promotion for many businesses. In this article, we want to address how to run a successful online flash sale. Flash sales are extremely short-term, deep discount sales that are typically limited to only certain products. An […]
By Tonya White on Sep 22, 2023
As the holidays approach, many retailers and ecommerce stores are running online flash sales. Expect to see a lot of flash sales on Black Friday and Cyber Monday. Many people wait for them to do a lot of their holiday shopping or to make major purchases such as TVs and computers. But you can run […]
By Jared Hunter Keith on Sep 1, 2023
The holiday shopping season is upon us. You already know that many retailers and ecommerce sites make a good chunk of their money during the holiday shopping season, up to 30%. And this year, it’s expected to be robust. So you may want to consider additional holiday promotions for 2023. eMarketer expects retail holiday spending […]
By Eric Poane on Aug 18, 2023
Most people in business know the basics to drive website traffic And we’re not denying that SEO, content marketing, social media, paid advertising (SEM), guest posts and strategic keyword use and the other basics are all vitally important. But what are some underused but very effective ways to drive traffic to your website without breaking […]
By Cary Matthews on Aug 11, 2023
Most business people understand the importance of posting content valuable to their customers on their websites. It’s good for customer engagement and good for SEO. But it’s important to also understand the importance or organizing your website by pillar pages and their linked cluster content. Imagine you walk into a library or a bookstore looking […]
By Antjuan LaShawn on Jul 28, 2023
When you’re running a small business, it can sometimes feel almost impossible to get your business in front of your audience, to get it known. People see a ridiculous number of commercial messages per day, between 4,000 and 10,000. That’s twice as many as in 2007. It takes some strategy to break through that kind […]
By Kaye Victorious Love on Jul 21, 2023
There is a whole lot more to successful advertising than just listing the features of products and services your company provides. When you think of your favorite advertisements, I’m willing to bet they include ads that have tugged at your heart strings. They may have made you laugh, cry, or reminisce about a treasured memory. […]
By Alisa Cook on Jul 14, 2023
In today’s digitally connected world, mobile devices have become an integral part of our daily lives. People rely on their smartphones and tablets to access information, make purchases and connect with businesses. That’s why it’s critical for small business owners to understand how to use Google Ads for mobile devices. As a small business owner, […]
By Will Clanton on Jun 30, 2023
As a small business owner, you understand the challenges of running your business while at the same time trying to increase sales and revenue. In today’s digital age, AI-powered chatbots have emerged as powerful tools that can significantly contribute to business growth. These smart assistants can provide real-time support, improve customer experiences and streamline business […]
